Marketing without content is like a book without words. Regardless of its platform or type, the right content strategy can draw attention with great plotlines, humor, nostalgia, or hooks; help brands connect with prospects on a relateable human level; and even lead to revenue (when a story resonates)..

As writers, we suffer from a split personality. On one side is the Creator who wants to splash wild ideas all over the page and falls in love with every sentence, and on the other side is the Editor who sits there with pursed lips and ticks off the mistakes..

From time to time, people ask me what my #1 content marketing tip is. Often, these people are new to content marketing – they have a new site or business, or they just haven’t tried to build traffic and an audience with content marketing yet. They want to know the single biggest action they can take to start building their brand with content..

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